Writer
Caleb Ostrowski
Independent growth marketer · Brooklyn, NY
Caleb led growth at three early stage SaaS startups between 2014 and 2022, then left to consult independently. He works mostly with solo operators and small teams on marketing, demand generation, and the unglamorous work of finding the next client. He writes for Chimpcharge about growth in a way that does not require a marketing budget.
3 articles
Articles by Caleb
The cold email is dying. Here is what is replacing it.
Reply rates are at all time lows, AI generated outreach is everywhere, and inboxes are functionally hostile. The outbound channels that still work look almost nothing like the old playbook.
How to find your first five clients without a network
Most advice for finding freelance clients assumes you already know people. Here is what to do when you do not.
Marketing for people who hate marketing
If selling yourself makes your skin crawl, the answer is not to push through. It is to pick a strategy that does not require you to.